New · Cohort-based online course

Master modern marketing & build a predictable client pipeline in 8 .

A step-by-step, hands-on program that teaches you how to attract, convert, and retain customers using proven full-funnel marketing systems—without burning money on random tactics.

✓ Perfect for founders, freelancers, and marketers who want a clear strategy that actually drives revenue.
✓ Live sessions, real-world templates, and actionable frameworks you can implement the same day.
✓ Access to a private community of ambitious marketers and business owners.

Enroll in the next cohort

1,200+ students trained

⭐️⭐️⭐️⭐️⭐️ 4.9 average rating Next cohort starts soon

Modern Marketing Mastery

8-week live online course

Seats limited

Next cohort Live · 8 weeks

Format Weekly live workshops + on-demand library

Level Beginner – Intermediate

Turn scattered tactics into a predictable marketing system.

Instead of chasing the latest hack, you'll build a durable, full-funnel strategy tailored to your business—so you can consistently attract qualified leads and convert them into loyal customers.

Clarify your positioning

Define who you serve, the problem you solve, and why you're the obvious choice in your market.

· Value proposition frameworks
· ICP & messaging templates
· Real-world positioning examples

Build your acquisition engine

Choose the right channels, build campaigns, and track the metrics that matter for growth.

· Paid & organic channel breakdown
· Campaign planning templates
· Dashboard & KPI examples

Optimize for conversion & retention

Turn traffic into customers and customers into advocates with simple, repeatable systems.

· Landing page & funnel optimization
· Email sequences that actually convert
· Onboarding & retention playbooks

A practical, project-based curriculum.

Each week combines short lessons, live implementation sessions, and hands-on exercises so you leave with real assets—not just notes.

✓ Weekly assignments with templates you can reuse for your own offers or clients.
✓ Office hours to workshop your funnels, copy, and campaigns live.

By the end of the course, you'll have…

· A clear positioning & messaging doc
· A simple, visual full-funnel map for your business
· High-converting landing page and lead magnet
· A 30-day content & campaign plan
· Plug-and-play email sequences

Reserve your seat

Limited spots to keep the cohort intimate and hands-on.

Week 1 · Foundations & positioning

Live workshop

Clarify your niche, ideal customer, and unique value so every marketing effort works harder.

· Crafting a sharp value proposition
· Customer research without big budgets
· Mapping pains, desires, and objections

Week 2 · Offers & funnels

Workshop + templates

Design offers and funnels that make it easy for people to say "yes".

· Funnel archetypes that actually work
· Mapping your first or next offer
· Lead magnets & tripwires that convert

Week 3 · Traffic & acquisition

Playbooks

Choose 1–2 acquisition channels and go deep instead of shallow on 10.

· Paid vs organic: what fits your business
· Simple content systems for consistency
· Basics of paid ads without wasting money

Week 4 · Copy that sells

Implementation

Write clear, compelling copy for your pages, emails, and ads.

· Story-driven vs direct-response copy
· Headlines, hooks, and CTAs
· Live copy teardown & review

Week 5 · Email & nurture systems

Automation

Build simple automations that turn new leads into ready-to-buy subscribers.

· Welcome & nurture sequence templates
· Launch & promo email frameworks
· Metrics to track and optimize

Week 6 · Conversion optimization

Data-informed

Make your funnels more profitable by improving key conversion points.

· Landing page audits & improvements
· A/B testing without overcomplicating
· Offers & pricing experiments

Week 7 · Retention & referrals

Beyond the sale

Keep customers longer and turn them into a marketing channel.

· Onboarding journeys that wow
· Simple referral loops you can add today
· Feedback & testimonial systems

Week 8 · Your marketing blueprint

Capstone

Pull everything together into a simple, actionable 90-day marketing plan.

· 90-day execution roadmap
· Final funnel & channel review
· Live hot seats & Q&A

Learn from a practitioner, not a theorist.

I'm Alex Carter, a full-funnel marketer who's helped SaaS companies, agencies, and solo founders generate millions in revenue with lean, focused marketing systems.

Over the past 8+ years, I've led growth and marketing teams, run experiments across dozens of channels, and coached 1,000+ students on how to build marketing engines that actually last.

8+ Years running marketing & growth for B2B SaaS, agencies, and education brands.
$5M+ In trackable revenue influenced through campaigns, funnels, and launches.
1.2k Students and clients helped clarify their marketing and attract better customers.

Previously at: growth agencies, B2B SaaS, and creator-led businesses Featured on: top marketing podcasts & newsletters

"This course is everything I wish I had when I was trying to figure out marketing by reading random blog posts at 2am. My goal is to help you skip years of trial and error."

— Alex Carter, Creator of Modern Marketing Mastery

What past students are saying.

These are real stories from founders, freelancers, and marketers who used the course to clarify their strategy and grow with confidence.

4.9 / 5 average rating From 300+ verified reviews

Maya Patel

Founder, DTC wellness brand

★★★★★

"I finally understand what matters in our marketing. We cut 3 channels, focused on 2, and our monthly revenue grew 42% in 90 days."

Result: +42% revenue, less overwhelm, clearer strategy.

James Lee

Freelance marketer

★★★★★

"Modern Marketing Mastery helped me package my services, raise my prices, and attract better clients. I booked out 3 months in advance."

Result: 2.3x average project size within 60 days.

Elena Rossi

Marketing manager, B2B SaaS

★★★★★

"This course gave me the language and frameworks to lead our marketing roadmap with confidence. Our leadership team is finally aligned."

Result: Clear strategy, better reporting, stronger buy-in.

Enroll once. Use the systems for life.

A single client, campaign, or launch can easily pay for the course many times over.

14-day money-back guarantee · No risk to try it

Modern Marketing Mastery · Full Program

8-week live cohort · Lifetime access to recordings & future updates

$697 $497

Launch pricing · Save $200

✓ 8 live weekly workshops with Q&A
✓ Implementation sessions & hot seats
✓ Templates for funnels, emails, and campaigns

✓ Private community & accountability
✓ Lifetime access to all future updates
✓ Certificate of completion

Enroll now & get these bonuses:

+ Landing Page Swipe File – 20+ breakdowns of high-converting pages ($99 value)
+ Email Sequence Templates – welcome, launch, and promo flows ($149 value)
+ 90-Day Marketing Plan – plug-and-play Notion template ($79 value)

Payment options

· One-time payment: $497
· Payment plan: 3 × $185 (billed monthly)

Tax may apply based on your location. All prices in USD.

Secure checkout · Major cards accepted

Questions, answered.

If there's anything else you're unsure about, you can always reach out before joining.

Master modern marketing & build a predictable client pipeline in 8 .

Turn scattered tactics into a predictable marketing system.

Clarify your positioning

Build your acquisition engine

Optimize for conversion & retention

A practical, project-based curriculum.

By the end of the course, you'll have…

Week 1 · Foundations & positioning

Week 2 · Offers & funnels

Week 3 · Traffic & acquisition

Week 4 · Copy that sells

Week 5 · Email & nurture systems

Week 6 · Conversion optimization

Week 7 · Retention & referrals

Week 8 · Your marketing blueprint

Learn from a practitioner, not a theorist.

What past students are saying.

Enroll once. Use the systems for life.

Modern Marketing Mastery · Full Program

Enroll now & get these bonuses:

Payment options

14-day "this is actually useful" guarantee.

Questions, answered.

Ready to build a marketing engine you trust?